Book Rachel for Your Event

Rachel Anderson is a keynote speaker, leadership coach, and owner of Pivot Studios. She has worked with a variety of businesses globally, from Fortune 500 companies to startups. As a fractional CMO, she helps organizations with their marketing strategies while partnering with leaders to create human-centric teams that deliver big results.

From speeches, to workshops, courses, and more, Rachel is passionate about helping leaders take a human-first approach as they grow revenue and retain incredible people. Her first book about the keys to human-centric leadership is being published at the end of 2024.

Get inspired and receive actionable takeaways that will motivate your group to take decisive action and thrive.

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Key Topics

Marketing Strategy and Planning

Companies should focus on marketing activities that deliver quantifiable results that align with business goals and objectives. This includes creating a clear marketing plan that outlines target audiences, messaging, channels, and goals, as well as defining key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
Marketing Research

Investing in market research helps the company gain a deep understanding of its target audience, competitors, and market trends. This information allows the marketing team to develop effective strategies and tailor the messaging to resonate with potential customers.
Brand Building

Brand recognition is a critical investment, whether building a distinct brand or maturing a current one. This includes creating a compelling brand story, designing a memorable logo and visual identity, and establishing the company's voice and tone.
Digital Marketing

A significant portion of the marketing budget is often allocated to digital marketing channels. This includes activities such as search engine optimization (SEO) to improve online visibility, pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.
Product Marketing

A critical component in marketing to understand how the specific product is marketed, not just the entire company. This includes customer segmentation, positioning and messaging, go-to-market strategies, competitive analysis, and sales enablement materials.
Website Enhancement

The company can improve its website to create a user-friendly experience for visitors and optimize it for lead generation and conversion. This might involve redesigning the website, adding compelling content, and implementing clear call-to-action buttons.
Lead Generation and Growth Marketing

A focus on lead generation strategies helps the sales team identify potential customers and nurture them through the sales funnel. Tactics such as offering valuable content, webinars, or free trials can entice prospects to engage with the company.
Performance Analytics

Allocating resources to marketing analytics and performance tracking tools helps the company measure the effectiveness of marketing campaigns and identify areas for improvement.
Customer Retention Strategies

In addition to acquiring new customers, retaining existing customers can be a critical strategy for increasing revenue. Developing customer retention strategies, loyalty programs, and customer feedback loops are part of customer advocacy programs that can be implemented or refined for steady growth.